Q: What is the difference between Matte and Gloss paper stock?
A: Matte stock is a coated paper that has a dull finish that is often
used to make text-intensive pages easier to read. Gloss stock
is
a coated paper with a shiny or reflective finish often used
with
4-color printing to make colors appear more vivid.
Q: What is the difference between cover stock and body stock?
A: Cover stock is thicker than body stock and is commonly used
for
outside pages. Body stock is thinner and used for inside
pages.
Q: What is 1-color printing?
A: 1-color printing uses only one color. Generally 1-color
printing
is black ink, although other colors such as red, blue,
and
brown can also be used.
Q: What is full-color printing?
A: The highest quality print publications are printed in
full-color
using the 4-color printing process.
The 4-color printing
process uses the CMYK or
Cyan-Magenta-Yellow-Black
process. Full-color allows
you to choose from nearly any
color possible for your
printed matter.