Q: What is the difference between Matte and Gloss paper stock?

A: Matte stock is a coated paper that has a dull finish that is often

     used to make text-intensive pages easier to read. Gloss stock

     is a coated paper with a shiny or reflective finish often used

     with 4-color printing to make colors appear more vivid.


Q: What is the difference between cover stock and body stock?

A: Cover stock is thicker than body stock and is commonly used

     for outside pages. Body stock is thinner and used for inside

     pages.


Q: What is 1-color printing?

A: 1-color printing uses only one color. Generally 1-color

printing is black ink, although other colors such as red, blue,

and brown can also be used.

Q: What is full-color printing?

A: The highest quality print publications are printed in full-color

     using the 4-color printing process. The 4-color printing

     process uses the CMYK or Cyan-Magenta-Yellow-Black

     process. Full-color allows you to choose from nearly any

     color possible for your printed matter.
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